Discover Your Why
Many people spend more time planning a vacation than planning their lives. They meticulously list places to visit and restaurants to try, then plan how to make it all happen. Yet, they seldom apply this same approach to their lives or businesses. Before you can start planning your business, you must understand the reason behind it all.
The Importance of Purpose
Think about why you go on vacation. Whether it’s for adventure, culture, or relaxation, you plan activities that align with that purpose. You wouldn’t schedule a packed itinerary if your goal is to relax on the beach.
Similarly, many people start businesses without a clear understanding of why. This isn’t about crafting a mission or vision statement; it’s about identifying a guiding light for yourself. Why are you in business? If you haven’t started yet, why do you want to?
This is a personal exercise. Be honest with yourself, as any reason you have is valid and relevant as long as it’s rooted in integrity. Now is the time to be selfish and truthful about your motivations.
Examples of True North💫
Here are some examples of your true north:
– To be rich and financially secure
– To spend more time with family
– To feel joyful through creativity
– To receive national recognition
– To create art
– To leave a mark on the interior design industry
– To travel and explore
Understanding Your True North ⬆️
Your true north is not a goal; it is your purpose. It’s not something you can check off a list once achieved. It’s a constant beacon, guiding you and keeping you on track.
By identifying your true north , you can make better business decisions because you understand your ultimate why.
For instance, if your true north is to spend more time with family, you might turn down a conference in another city unless you can turn it into a family vacation. If your goal is national recognition, you might take on a demanding client with a high-profile project.
A true north isn’t a crystal ball, but it helps you stay focused and undistracted in your business.
The True North Assignment⬆️
Ready to create your own true north ? Take at least 20 minutes to reflect on what you want most from your business. Fame? Fortune? Security? Why are you running a business instead of working for someone else? Why interior design? Why are you doing what you do?
Push yourself to dig deep and uncover any hidden motivations. If you think you’re in business to supplement the family income, ask yourself if that’s all. Maybe it’s about financial independence, early retirement, or allowing your spouse to work less.
Be bold, honest, and selfish in your answers. You don’t have to share this with anyone, so feel free to explore your true desires.
Conclusion: Your True North⬆️
Your true north will help you navigate your business journey, ensuring you stay true to your purpose and make decisions aligned with your ultimate why.
Embrace this exercise and let your TRUE NORTH illuminate your path to success.